An Array of Stars to Test Golf Skills on SofTrak Synthetic Putting Green: Green Selected for Esquire Magazine's 'Ultimate Bachelor Pad'; Renowned by Golfers for its High Performance, Low Maintenance and Aesthetic Qualities

WICHITA, August 2004 - What do Ben Affleck, Oscar De La Hoya, Keyshawn Johnson, Penny Marshall, Minnie Driver, Rick Fox, David Copperfield, Julianne Margulies and other celebrities have in common?

They will have the first look at a SofTrak Synthetic Putting Green at The Esquire House Los Angeles, Esquire magazine's $11 million, 11,000-square-foot 'Ultimate Bachelor Pad' in Beverly Hills. Ê

The SofTrak putting green will be the outdoor-activity centerpiece during a series of star-studded, invitation-only charity events from mid-September through mid-December.Ê An estimated 5,000 affluent guests from business, entertainment, sports and politics will experience the realistic, fun, tour-grade quality of the SofTrak green. Ê

"We are very pleased that a SofTrak putting green is part of the grounds at Esquire's 'Ultimate Bachelor Pad'," says Stephen Jacoby, Associate Publisher of Esquire.Ê "It really helps to elevate the 'hip factor' of this project."

SofTrak - whose greens are in the yards of PGA Tour stars Fred Couples and Steve Flesch, the Champions Tour's Bruce Lietzke and the LPGA Tour's Donna Andrews, among others - joins many other top-tier brands such as Chrysler, General Electric, Evian, Gillette, Hugo Boss and Bulgari as participants in The Esquire House Los Angeles. Ê

Overlooking Century City and the Pacific Ocean, the one-of-a-kind, Mediterranean-style Esquire House personifies the modern manâs lifestyle through design.Ê The state-of-the-art electronics, world-class art and high-end accessories are reflected throughout the house, which includes a game room, at-home gym, screening room, infinity pool and library. Ê

"We're thrilled Esquire approached us to feature the SofTrak brand putting green at this ultimate fantasy house," says Lance Pierce, President of United Turf Industries, developer of SofTrak Putting Greens. "SofTrak putting greens are no strangers to the homes of celebrities, professionals and everyday avid golfers, but the Esquire House is the pinnacle of all pinnacles." Ê

The Esquire House Los Angeles will host more than 25 events, including Putting Contests, Poker Nights, a Young Hollywood MTV/Rock-the-Vote Party, an Evening of Style Design to benefit the UCLA Hammer Museum and a Halloween Party hosted by L.A. Laker Rick Fox to benefit the L.A. Zoo. Ê

Twenty charities are involved in these events, including the Prostate Cancer Foundation and other national and local non-profit organizations. Ê

Last yearâs inaugural "Ultimate Bachelor Pad" was The Esquire Apartment, a $17 million, 90th-floor penthouse at The Trump World Tower in New York City that featured $10 million in fine art, $3 million in furnishings and $1 million in hi-fi electronic equipment. Raising funds for seven charities, guests included Katie Couric, Uma Thurman, the Rockefeller family and the Fab Five from TV's hit "Queer Eye for the Straight Guy." Ê

About SofTrak Putting Greens Ê

From homes to commercial venues, golfers and businesses are turning to SofTrak for its convenience, affordability, and high performance. SofTrak's design-and-construction process includes two layers of crushed stone base, which enables undulations and contours to be sculpted into greens, as well as quick, thorough water drainage. Furthermore, SofTrak's proprietary RQS in-fill material is unique to the industry in that it resists hardening over time, ensures it provides consistent-rolling putts and it 'holds' shots from more than 125 yards away. The surface fibers of SofTrak greens are UV-ray resistant to help maintain their lush, green appearance. Ê

SofTrak Putting Greens help golfers improve their game and provide entertainment for family, friends and business associates. Developed by United Turf Industries of Wichita, KS, SofTrak greens are virtually maintenance free. SofTrak's exclusive fibers are finer, softer, and denser than those of other synthetic greens. Combined with SofTrak's exclusive RQS infill, the SofTrak system provides the most realistic roll and effective practice surface on the market. The SofTrak certified installer program offers extensive technical training in the design-and-construction process of SofTrak greens. For information about SofTrak, call either of the following toll-free numbers, 800.540.4899 or 866.SOFTRAK, or visit www.unitedturf.com.

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Posted 08/23/04